feedback feeds marketing and growth
Completing a project for a client, like a new website or a social media campaign can be satisfying when the work is done. However, how many businesses go out of their way to ask for feedback on the service they provided? We try to do this as a rule because it’s important.
Asking for feedback can be scary if projects were not straight forward. When the job is signed off and invoices paid, it may also seem like it doesn’t matter. Obviously, it matters. If you have weaknesses in the process, feedback roots them out and if you have strengths, feedback is a great marketing tool for your business. It is a way to harvest referrals.
sell what you do well
For example, we asked two clients recently if they would explain what it was like working with us. We were overwhelmed and delighted with their replies, which illustrates another advantage of feedback, it can be a motivator for the team.
We built a new website for Kirsty Smith, Managing Director of West End Letting. She said of Find: “They managed the whole process for me and it honestly couldn’t have gone smoother. Will absolutely not go anywhere else now!”
Another long term client for Find, Ketso, who we have helped with a website and ongoing marketing services, gave us their opinion. Dr Joanne Tippet, Founder and Managing Director of Ketso Ltd. commented: “I have found Find Marketing to be highly responsive and excellent at drawing out the key issues, so that the marketing activities we have undertaken are more focused and resonant with our values. They have worked with us to get under the skin of our innovation and help make it more understandable to different markets. I would definitely recommend Find.”
help potential clients understand you
When you receive praise like this and then share it, it shows other potential clients that you have a legacy of work and your clients value your service. This is really helpful as a vetting process for businesses considering approaching you. With face-to-face networking groups now untenable, referral is needed from digital channels, using what your clients allow you to publish.
A simple way to harvest valuable feedback is to ask through an email but you can also have a form that asks for very specific details on the service provision. This is more formal but also more specific. A well structured form can tease out more information which may be important for the future, helping you to choose best practices. It’s important to explain how you may intend to use the feedback, if you might be using it for your own marketing.
With the pandemic still closing down venues and traditional business networking, many businesses may be blind to your qualities, values and what your services can deliver. Keeping in touch after a project, understanding what you did well or even not so well, these are important things to know and important for developing marketing based on what you offer.
If you are thinking of developing a new website and marketing mix please do drop us a line, we would be happy to discuss your needs and help your business grow.