Find helped Ketso pivot their business with a new product suitable for use in conjunction with remote lectures and blended learning in universities and it has proved a great success globally.
Ketso is a hands-on multi-award-winning workshop in a bag, used in more than 75 countries and used by creative agencies, public sector agencies, universities, schools and teams around the world. It is designed to promote engagement in groups so everyone participating has a voice.
- Social Media
- Market Research
- Product Development
In 2018 the Ketso team, led by founder Dr Joanne Tippett engaged with Find for the development of a new website and marketing mix with the aim of improving sales and positioning and to help develop and implement a new marketing strategy.
After strategy sessions, Find made their website more focused on messaging, branding and simplifying the user journeys to an abundance of content available. Calls to action leading to a good eCommerce platform were also part of the reinvention with a sales focus. The site is now more than a place to explain the products but an online shop that is selling the kits. We set up an ongoing, rolling planner for social media including Twitter, Facebook and LinkedIn as well as PR features, eMarketing and design work for special projects.
When the pandemic of Covid-19 spread, there were fears that group communication in typical scenarios Ketso is used in, would cease. Find advised, planned and trialled a new product with Ketso to create a ‘Covid-age’ version of their kit, called Ketso Connect, that would prove beneficial to online group meetings. This was a great success and is now being widely recognised as a way to improve the student experience at a difficult time for universities.
Ketso brings structure and collaboration to group meetings, so with Find’s help we took these benefits and aligned the new innovation to the new online conference room and lecture environment.
Ketso is receiving bulk orders for student cohorts for Ketso Connect especially, at a time when generally commerce is suffering.
Ketso Connect is revolutionising the way students learn, collaborate and plan. We were proud to play a part in this product’s development and marketing.
What they had to say…
I have found Find Marketing to be highly responsive and excellent at drawing our the key issues, so that the marketing activities we have undertaken are both more focussed, but also resonant with our values. They have worked with us to get under the skin of our innovation and help make it more understandable to different markets.