Warr + Webb
Complete marketing strategy including branding, website and social media, exceeding first year target by 50%
The Client
Warr+Webb needed a brand and website that reflected their luxury, high-end client base, as a company providing the most prestigious architectural designs in the UK.
We delivered
- Brand Development
- Logo and Brand Style Sheet
- Mission, Vision and Values
- Competitor and Sector Analysis
- Objectives
- Marketing Strategy
- Website and Content
- Social Media
The brief
Warr + Webb specialise in the design and construction of high-end luxury properties and commercial buildings in and around London. Their portfolio of exclusive residential and commercial developments includes many iconic London landmarks such as Great Western Studios located in Westbourne Park, a five-floor hub catering for 100 businesses in the creative industry and Chelsea Barracks, a refurbishment project in one of the most exclusive residential locations in London.
Nico Warr is an accomplished London based architect and Craig Webb is a quantity surveyor. They set up a new business partnership that needed a name, branding, a website and a marketing strategy.
The delivery
The passion they demonstrated for their work shone through and made it easy to understand where they were coming from, from the first meetings. We conducted a sector analysis, examined the competition and pin-pointed the truth of their brand as well as their short and long term aims for the business and the bottom line.
Their new branding, website and social media presence needed to match the sophistication and high net worth of their clients. We settled on a name after a lot of analysis and decided Warr + Webb was the most suitable. We designed their logo and branding rules.
After an in-depth consultation and research period, an ultra-minimal and highly stylistic user interface that reflects Warr + Webb’s values, was developed. Stylishly aesthetic, with a clean, uncluttered and visually led design was key as the medium very much is the message, when you are dealing with customers investing in quality and style of build in construction and refurbishment projects.
Key to creating the right look and feel online was about understanding how the brand communicated to its target audience. A brand with such a wealth of premium photography allowed us to let the images do the talking, so setting up Insta and Pinterest was a priority. Posting regular articles on LinkedIn, updating followers of the progress of all their new work was also a way to show their high standards of craftmanship.
The results
1.
Full branding work-up and website launch, focusing on the client’s exceptional work on luxury properties.
2.
Targets and objectives were set and exceeded in Year 1.
3.
Consultancy to unravel the brand, the aims, the delivery and the results.
What they had to say…
